New Brightin Star 60mm f/2.8 II Macro Released


Brightin Star 60mm f/2.8 II Macro: B&H Photo

Brightin Star announced a new Macro lens, the Brightin Star 60mm f/2.8 II Macro. If you don’t currently have a Macro lens this might be a good option for you since it is very sharp and capable for an affordable price.

  • 2:1 Magnification: It provides 2:1magnification and is suitable for taking detailed macro photos, Can shoot figurines, jewelry, small items, insects etc.
  • F2.8 Large Aperture : The large aoerture design enables better shooting effects in low-light environments while providing a soft background blur.
  • High Optical Performance :The lens incorporates multi-layer coating technology, 7 sets of 10 optical glasses, effectively reducing glare, fringing, and chromatic aberrations.
  • Internal Zoom Structure: The lens adopts an internal zoom structure to make the lens zoom in the lens barrel. Comes with protective lenses to prevent dust from entering the lens.
  • Attention Please: This Brightin Star camera lens is only used for Mirrorless Camera, NOT for SLR Camera. Make sure you’ve set the “release without lens” mode, Or you will not be able to use the shutter.
  • 【Customer Support】We stand behind Brightin Star 60mm F2.8 Lens— 12-month warranty and friendly 24-hour responsive after-sales service.

 

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New SWIT PowerCell NP-FZ100 USB-C Battery


B&H Photo has a new battery available for Sony cameras made by SWIT. It has a built-in USB-C charging port for convenience, and you can buy one here or check out the specs below:

Maximize the potential of your camera with this SWIT PowerCell NP-FZ100 USB-C Battery. Designed with a built-in USB-C charging port, this rechargeable, high-current, lithium-ion battery can be fully charged via USB-C in 3.5 hours or using a fast charger in just 1.5 hours. The battery features V0 grade flame-retardant housing and a touch-activated 4-LED power indicator. It can be charged using the original Sony charger, and it is compatible with any camera or accessory that is powered by an NP-FZ100 battery.

Compatible Sony Cameras

  • ZV-E1, ZV-E10 II
  • a1, a1 II
  • a9, a9 II, a9 III
  • a7S III
  • a7R III, a7R IIIA, a7R IV, a7R IVA, a7R V
  • a7CR
  • a7C, a7C II
  • a7 III, a7 IV
  • a6600, a6700
  • FX30
  • FX3, FX3A
  • FX2

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New Rollei AF 35mm f/1.8 Announced in Germany


Rollei announced a new AF lens for Sony E mount the Rollei AF 35mm f/1.8, based on the 7Artisans 35mm f/1.8.

  • Premium case
  • Extensive feature set
  • STM Autofocus
  • High-resolution sharpness
  • USB-C Firmware Port
  • Close focusing distance: 0.4m
  • Aperture: F/1.8
  • Dimensions (cm): 9.3×8
  • Filter thread: 62mm
  • Price: €299

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via Photorumors

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Godox AD800 Pro Announced


Godox AD800 Pro: B&H Photo / Amazon / Adorama

Meet the AD800Pro — an 800Ws battery-powered monolight built for location professionals. It delivers reliable main-light output even in direct sunlight, rapid recycle times and long battery life, and offers versatile wireless control plus TTL compatibility across major camera systems. Together, these features provide powerful, dependable performance for professionals in any environment.

Overpower the Sun
With 800 Ws of output, the AD800Pro delivers decisive main-light performance that overcomes bright sunlight. It yields up to 300 full-power flashes per charge and a fast recycle time of 0.01–1.5 s, keeping pace with demanding on-location shoots.

Precision Power Control
Power is adjustable across a 10-stop range (1/512–1/1) with 0.1-stop increments, enabling extremely fine exposure control. This level of precision makes the AD800Pro ideal for product and still-life work, layered multi-light setups, and any situation that demands subtle highlight and shadow placement.

Advanced Pro Modes
The AD800Pro includes pro-grade modes — Freeze, Stable Color-Temperature, HSS, Multi, and more — so photographers can reliably handle fast-action, product and color-critical work.

Freeze Mode: Ultra-short flash duration down to 1/35,710 s (t0.1) for razor-sharp captures of splashes, jumps and other fast motion.

Stable Color-Temperature Mode: Minimizes color drift as power changes (typical drift ≤ 100 K), ensuring consistent color across the output range.

Supports HSS (up to 1/8000s), Multi flash, and first- and second-curtain sync—covering everything from bright outdoor portraits to motion trails and creative strobe effects.

Triggering Versatility
Built around Godox’s 2.4 GHz X wireless system, the AD800Pro delivers robust, long-range wireless control — including one-tap pairing with X3Pro/X3 and full compatibility with other X-series transmitters. It also supports wired sync via a 3.5 mm PC jack and external 433 MHz receivers via USB-C, giving photographers multiple reliable triggering options for on-location and remote shoots.

Flexible Power Solutions
To keep you shooting without compromise, the AD800Pro supports multiple power options. The optional AC26 adapter enables direct AC operation for continuous power, while the optional UC-46 fast charger reduces battery charging time to about 1.5 hours.

Creative Accessory Ecosystem
Native Bowens Mount — Compatible with a wide range of light-shaping tools (softboxes, beauty dishes, grids, snoots, etc.), giving photographers instant access to an extensive professional modifier system.

Optional Extension Head (H600P) — Featuring a 2m cable, the H600P allows flexible light placement and lightweight handheld or boom-mounted setups.

Smart Tools, Effortless Control
HD Color Screen

40W Bi-color Modeling Lamp

16 Color Group Indicators

800Ws300 Full-Power Flashes1/35710s Flash Duration
0.01-1.5s Recyling1/512 Fine Power Control40 W Bi-Color Lamp

Technical Data

ModelAD800Pro
Wireless Receiver Unit ModeWireless Mode

(compatible with Canon E-TTL II, Nikon i-TTL, Sony, OM SYSTEM, Panasonic, Fujifilm, Leica, Pentax)

Flash ModeWireless off: M/Multi
Wireless receiver mode: TTL/M/Multi
Guide No. (1/1 step)110 (IS0 100, in meters, with efficient reflector)
Flash Duration (t=0.1)Normal: 1/350s ~ 1/11400s
Color: 1/350s ~ 1/9220s
Freeze: 1/5020s ~ 1/35710s
Power (1/1 step)800Ws
Power Output10 steps:1/512 ~ 1/1 (with 0.1 increment each step) Note: 9 steps in CCT mode.
Stroboscopic FlashProvided (up to 100 times, 100Hz)
Sync ModeHigh-speed sync (up to 1/8000 seconds), first-curtain sync, and second-curtain sync
Delay Flash0.01~30s
Mask
Fan
Beep
Flash Duration Indication
DisplayColor screen
Modeling Lamp
Max.Input Power40W
Brightness Range10%-100%
CRIAverage≈97
TLCIAverage≈98
CCT2800K-6000K
Wireless Flash (2.4G transmission)
Wireless FunctionReceiver, Off
Controllable Receiver Groups16: 0-9, A-F
Transmission RangeApprox.100m
Channels32:1-32
ID01-99/OFF
Power Supply
Power SupplyLithium battery (28.8V/2900mAh)
Full Power FlashesApprox.300
Recycle TimeQuickest approx. 0.01s ~ 1.5s
Battery Level Indicator
Power SavingAuto off function is available in menu settings (30min to 120min of idle use)
Sync Triggering Mode3.5mm sync cord
Flash Tube Color Temperature5800±200K
Dimensions and Weights
Dimension (with battery, flash tube and reflector)≈4.96″*6.1″*13.5″
Net Weight (with battery, flash tube and reflector)≈3.7kg /  8.16lb

 

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New Meike 24mm f/1.4 AF Now Available

Meike 24mm f/1.4 AF: B&H Photo

Meike has announced a new AF lens for E-mouth the Meike 24mm f/1.4 AF. Below is a description of this lens.

A bright wide-angle prime designed for Sony E-mount cameras, the 24mm f/1.4 AF Lens from Meike excels at capturing landscapes, architecture, and cityscapes. Its impressive f/1.4 maximum aperture makes this lens an excellent choice for nighttime or indoor shooting. It features an aperture ring and an AF/MF switch on the lens barrel for making swift settings adjustments.

Highlights

  • Optical construction with 15 lens elements in 12 groups for improved image quality
  • 11″ Minimum focusing distance for working close to subjects
  • 72mm filter thread

Specification:

  • Model: MK-2414FFSTM-E/Z/L
  • Focal Length: 24mm
  • Aperture Range: f/1.4 to f/16
  • Filter Thread: 72mm
  • Diaphragm Blades: 11
  • Minimum Focusing Distance: 0.28m
  • Focus Mode: Auto Focus
  • Lens Construction: 15 elements in 12 groups
  • Weight: Approximately 550g
  • Full Frame Angle of View: Diagonal 84.8°, Horizontal 74.8°, Vertical 53.8°
  • APS-C Angle of View: Diagonal 61.9°, Horizontal 52.8°, Vertical 36.2°

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LT: Viltrox AF 85 mm f/2 EVO Review – A High Price/Quality/Performance Ratio


Viltrox 85mm f/2.0 EVO:
B&H Photo / Amazon / Adorama

Lenstips reviewed the Viltrox AF 85 mm f/2 EVO, which you can read in full here, and it sounds like another great value lens with an exceptional price/quality and price/performance ratio that makes it a good purchase. If you don’t have the time to read the review than the pros/cons are below:

Pros:

  • solid casing, mostly made of metal,
  • excellent image resolution in the frame centre,
  • very good image resolution on the edge of the APS-C sensor,
  • good resolution on the edge of full frame,
  • slight longitudinal chromatic aberration,
  • negligible lateral chromatic aberration,
  • moderate distortion,
  • low astigmatism,
  • slight vignetting on the APS-C sensor,
  • silent and accurate autofocus,
  • nice out-of-focus areas,
  • 5-year warranty period,
  • very favourable price/quality and price/performance ratio.

Cons:

  • high vignetting on full frame,
  • performance against bright light leaves a lot to be desired,
  • distinct focus breathing.

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